• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 28M

  total impressions

• 29K+

  total purchases

Leveraging Smart+ Catalog automation and Instacart integration to drive measurable, incremental grocery sales on TikTok.

• 5.9%

  lift in Brand Preference vs J.Crew competitors

• 12.6%

  Purchase Lift

• 6.3%

  Search Traffic Lift

Leveraging TikTok's Unified Lift Study to measure the impact of its Rollneck sweaters campaign.

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• +4.2%

  purchases

• +3.3%

  content views

• +5.5%

  ad recall

Learn How Argos Delivered Statistically Significant Uplifts Across All Funnel Metrics

• 10.6%

  Relative lift on Awareness

• 24.5%

  Uplift on conversion amount

• 9.96%

  Uplift on conversion rate

Learn how Answear ran a full-funnel ad campaign and used Unified Lift to prove how their campaign influenced consumer behaviour and drove conversions.

• 33.6%

  Increase in payments

• 15.4%

  Increase in registrations

• 11.5%

  Lift in Ad recall

Full-funnel measurement and creativity: pillars to scale acquisition efficiently

• 9.2%

  uplift in ad recall

• 15.65%

  relative lift in purchase

• 3.7%

  uplift in intent

Learn how Bolt ran a full-funnel ad campaign and used Unified Lift to prove how their campaign influenced consumer behaviour and drove conversions.